SMS Service to oilseed farmers

Information and communication technologies (ICTs) can play an important role in their endeavor of reaching the unreached farmers. The increasing penetration of mobile phone networks and handsets in India presents an opportunity to make useful information more widely available. The typical ICT tool viz., mobile telephone with a subscriber base of more than 920 million and overall tele-density of 61.38 may play significant role in technology transfer. In order to utilize this mobile technology for technology transer, SMS service has been initiated in collaboration with National Informatics Centre. Farmer from Andhra Pradesh were enrolled into the system and SMSs on sunflower and castor production technologies are being disseminated in local language (telugu).